Sacred Geometry in Popular Corporate Logos

Published by JesterDecember 8, 2012Blog28 Comments
Sacred geometry in popular corporate logos

Sacred Geometry is a fascinating subject, I personally find it interesting because it´s the visual equal to what math is to a physicist and what notes and chords are to a musician. Since one of my interests is graphic design I need some sort of a solid frame of reference which in a sense makes sure that the stuff I create looks good.

Let´s have a look at some corporate logos which are aligned with different Sacred Geometry patterns. First up is the corporate logo of McDonald’s.

Sacred Geometry in The McDonald’s Logo

Sacred Geometry in McDonalds Logo

The McDonald’s logo might be the most recognizable logo of all time. As you can see in the image above, it aligns perfeclty with at least five converging points. These points are importat because it describes the proportions of the M symbol at the perfect width-to-height ratio.

Sacred Geometry in The YouTube Logo

Sacred Geometry in YouTube Logo

The YouTube logo in the image above is aligned with the platonic solid called Octahedron, not Hexahedron as it says in the image (my bad). Anyway, this is basically a text logo with the addition of a graphical element which represents a television device or broadly speaking, the tube. All letters are connected with one another with the geometric pattern used. Note the distance between the letter “u” in You and the start of the “tube” graphics. I am certain another pattern would explain the height and width ratio of it.

Sacred Geometry in The Apple Logo

Sacred Geometry in Apple Logo

The geometric pattern of Metatron´s Cube with the Star Tetrahedron show the relationship of the apple´s lower part and the leaf. I couldn´t find any pattern which show where the bite, or missing part of the apple comes from.

Sacred Geometry in Adidas Logo

The Adidas logo is pretty interesting, as you can see the logo is not aligned with the center of the pattern. That´s also the point, because the three lines or stripes gets its form from the Octahedrons pattern.

All of the stipes get their shape (both width and height) from the inner rectangle in conjunction with the circles. This is a fantastic example of how the designer of the logo is aided by the geometric pattern. It is the blueprint and model of how the logo should be designed for maximum beauty and effectiveness.

Sacred Geometry in The Nike Logo

Sacred Geometry in Nike Logo

Nike Logo without Sacred Geometry in 1971The Nike logo is pretty damn cool if you ask me, again we can see how it aligns with some converging points. It´s not aligned with the center, as with the Adidas logo because that´s not where the interesting lines are. By simply putting it in the outer rectangle´s bottom left corner, we see how strikingly it alignes, which again, matters because of the proportions. Compare it with the first version (to the right) and see how silly it looks without alignment to Sacred Geometry.

Sacred Geometry in The Coca-Cola LogoSacred Geometry Coca-Cola Logo

Coca-Cola is one of the all-stars of logos. The word kola is misspelled only beacuse of this beautiful logo, and it´s easy to see why. If we would take a look at the history timeline of the Coca-Cola logo from when it was first created to now, we can see that it has been more tuned in with this Sacred Geometry pattern. Perphaps this is the final and finished version? I think so.

Bonus: Sacred Geometry in My YourTubeTheme Logo

Sacred Geometry in YourTubeTheme Logo

Here´s a cool story to end this post, if we align the YourTubeTheme logo with the Flower of Life pattern which is found around the world in many different cultures and time periods, we can see that it aligns pretty nicely with some of the points and lines. Here´s what´s really cool, when I made this logo, I didn´t know anything about Sacred Geometry, I didn´t even know it existed! Yet, somehow I must have developed an eye for proportions, because the propotions of the logo is just right. That´s pretty insane, I have designed stuff on a regular basis for the past eight years and it seems like I have tuned in with Sacred Geometry without knowing it. I think that pretty much verifies that this stuff is important and worthy of paying a lot of attention to. I hope you enjoyed this!


  • james dsf October 26, 2014

    I hope this is all a joke? None of those logos have sacred geometry within them… maybe hidden meanings and subliminal messaging but.. if you wanna see sacred geometry in human artwork look at a japanese pagoda or tibetan art. or leonardo divincis work

  • Ex Rel July 29, 2014

    Thank you for this, in my perception there is two types of of tangible humans on this plane, surface dwellers and root seekers, surface dwellers either reject, don’t believe or don’t care about intangiblities other than what has been typically taught to them such as gravity, yet obviously from observation there are very tangible consequences to the intangible force of gravity. Sacred Geometry has the same correlation in my view and is about the interaction between the physical and non physical, it is a language, each communicates a particular intent/instructions through all realms of consciousness and is based on divine wisdom. Others are very much correct when they say you can put a logo and scale it to fit on different geometric shapes but in my honest opinion, that’s correct on the surface. Each particular shape carries its own subtle energy quality(which they can be searched ) and adding the logo imprints the intention of the sacred geometry shape into the logo or design. It thereby resonates in harmony through divine wisdom on all realms of consciousness. One can be very proficient at using a computer and do whatever it is they need to do with it but not necessarily understand or comprehend how the hardware actually functions! Check out BioGeometry, it’s a new perspective of sacred geometry presented by Dr. Ibrihim Karim for the world as it is now. Check out his experiments in Switzerland. Very recommended reading is “Back To A Future for Mankind” by this same gentleman. Thanks for this article Jester, awsome!

  • Inspired Logos June 14, 2014

    We have just been appointed to design a sacred geometry logo, very interesting subject, but don’t no where to start, any ideas? anyone…

    • Jester June 14, 2014

      Yes, just follow the geometry and remove everything else.

  • john February 18, 2014

    Hey, I am writing a essay for my writing class on sacred geometry and I wanted one of my topics to be about how corporations use sacred geometry with their logo design is their any books or articles I can use. thanks!

  • LX February 7, 2014

    Respect to the thoughts and time you spend proofing that a simple geometrical form follows the rule of proportion(symmetry). If you take the small grid in the background, and I assume that a semi-pro designer will use at least a simple grid like this, its clear that drawing a circle with a certain diameter in it will match up with the correlating points of the grid. No matter if you have a grid made of squares, triangles, circles or a parallelogram, just because it has a simple geometric form and can be duplicated over and over again and reproducing the same geometrical proportions i.e. 4 squares make a square, 4 parallelograms make a parallelogram. Of course I hear you asking what’s up with circles and triangles, but I guess you can answer that yourself if one of you ever played with toys or made a house of cards.

    From a designers point of view, you try to do an eye-candy shape of whatever logo you creating. Take the Nike swoosh, the round bottom-part is a curve in a consistent geometrical shape(part of a ellipse), the two upper tips are on the same line of height and the swoosh has two straight lines coming together in a shared consistent angle to match a point on the same straight line(too complicated?).

    Ok, ok – Here is my point: If you take a somehow geometric(or symmetrical) shape and put in whatever complex geometrical grid or even a grid made of different geometrical shapes it will have correlating points and of course it will fit into it because it follows geometrical rules. Two points on the same line or a ellipse with a uniformly convex curve will always match a certain grid. I could come up with some mathematical formulas to prove that point, but I don’t want to take this too far.

    Taking a simple geometrical form and put it in a “sacred” geometrical grid doesn’t make it any more of a rocket science(if that’s your point after all). And Yes, a geometrical consistent shape will always look eye-pleasing because the human brain just loves symmetry.

    No offence Jester, I am respecting your time spend. Its always nice to know that there are still people questioning what’s taking granted by the most of us. But sometimes it is just a waste of time.(proved by myself by writing these lines). I have to admit you had my attention one this one!

    (Keep the spelling mistakes)

    • Jester February 8, 2014

      You talk about this as if the logos was an object of importance. That´s the wrong approach. The interesting thing lies in the experience and perception of these logos. The problem with all naysayers here is that their taste is narrow, poor and deficient. Most of you have not seen or cannot determine the difference between something that is aligned with Sacred Geometry or not. I can, without using any grid pattern.

      I bet none of you can define art neither. I can. You should be here to learn and ask questions on how you can develop your understanding about Sacred Geometry. Not try and teach me that this is pointless.

      • Steve July 14, 2014

        You pompous bastard. Looking down upon these people with your nose turned up high, passing judgment upon those who probably know a lot more than you do.

        ‘I bet none of you can define art neither. I can.’ – ‘I can, without using any grid pattern.’ Lose the Ego Jester, you are making yourself look like a massive dick.

        • Jester July 15, 2014

          Steve, I´m not looking down on anyone. Why would I? I just answer questions and respond to criticism, that´s all. If it sounds like I have a big ego then it´s because I´m using rhetoric to make my points clear and effective.

          • art November 5, 2014

            I bet you can’t define Art. lol

            • Jester November 16, 2014

              It would be really funny if you tried :)

              “Art is my favorite song…” Yeah okey, but tell me what art is without your subjective view included.

  • Chris Heath February 6, 2014

    Having studied sacred geometry and dynamic symmetry, I understand what you are trying to achieve, which is to show that there is a relationship between great design and the proportions inherent in geometric systems.

    However, all of the commenters who don’t like what you have done do have valid points. You do have to be careful when scaling a design to fit a grid. If the designer did use a particular proportional grid for even a complex logo, and you overlaid the same grid or a different grid that exhibited the same ratios, there would be a lot of correlating points and curves, perhaps even a perfect fit.

    I don’t want to disappoint you but their isn’t enough of a correlation between the grid you are using and the logos. There are other geometric or proportional grids that may demonstrate a closer correlation with these logos, even though they may never have been used in their design. Keep exploring and now and then you will stumble across something really exciting. Email me if you want a list of books that may help.

    • Jester February 6, 2014

      There is so much to be said about Sacred Geometry. My little blog post about it is nothing compared to what it actually is. I know that. Everyone who comments here does not. It´s that simple. If anyone want to challenge Sacred Geometry then you better write a good comment, pointing out exactly what you think is wrong. So far, no one has come close.

      Take McDonald’s logo for example. Tell me what´s wrong.

      Good luck… You´ll need it.

  • bill October 24, 2013

    I was initially really excited to see how the logos and the sacred geometry would fit together, but after only a few minutes it becomes clear that you can make a pile of turd fit within the geometry depending on how you scale it and where you place it, listen I find sacred geometry fascinating but ill just go ahead and agree with everyone here, what you have accomplished here sir is 100% grade A buffoonery.

    • pdog October 25, 2013

      Ha! This is exactly what I was thinking! I was going to do it too.

      • Jester October 25, 2013

        Oh noes… I’ve been caught being a Jester.

        If anyone is reading this, not sure what to think about “my lines”, know this… The answer does not lie in the THINK of it, but in the FEEL of it. Now, try to counter me on that one!

    • Monad January 3, 2014

      I’m pretty sure this clown made this just to get some responses. This is trash and so are his “I’m too smart for you” answers. So please respond with your cryptic garbage and I’ll be sure not to read it. What a waste of 2 min of my life. And an even bigger waste of time telling you how shitty this analysis was. Later tool

      • Jester January 3, 2014

        Best comment so far.

  • yo October 4, 2013

    Depending on how you scale the logo, you can decide to align certain points or not. This is not convincing. The ”alignment” points in the coca cola example, are random. Anchoring the Nike logo in a 90 degrees corner…….anything can be placed there. The youtube is the most nonsensical one. Anytime you place an image with letters, where the spacing between the letters creates a rhythm, you will be able to align (with proper scaling) that spacing with the rhythm of a grid underneath. It’s like you really want it to ”work” and have ”discovered” something but it’s so random. Especially when we read or know the history behind each logo, and that they were not created with that image you are using.

    • Jester October 18, 2013

      Your comment offers no value whatsoever. I could shoot down all of your statements but they are so poorly stated, it’s not worth it. Your first attempt to deal with the issue of scale is profoundly ignorant, and you will see why if you go ahead and define scale.

      Thanks for trying though :D

  • BGko June 22, 2013

    It seems like you pretty much just superimposed Metatron’s cube over some logos. You could pretty much take a picture of anything, superimpose it, and say it lines up. Not convincing in my opinion.

    • Jester June 23, 2013

      “over some logos” -no, not just some logos, these are some of the best. “and say it lines up” -Either it does, or it doesn’t. “Not convincing in my opinion” – I give you A so you can figure out B and C for yourself.

    • Bizzar Indigo Child September 18, 2013

      everything can be built within the cube, meaning yes it can be applied to just about anything natural or human made , as it is the code of creation. hope this helps :D Namaste

      • Jester September 23, 2013

        I hope you’re telling them and not me. This is not a matter of applying or not. Does anybody understand me?

  • Rob March 3, 2013

    to be honest, ive studied sacred geometry quite thoroughly and none of these really work with it. you can see almost anything in the sacred diagrams and shapes… look further, they are out there

    • Jester March 4, 2013

      I didn’t want to show how obvious examples like the Nintendo GameCube logo aligns. That’s quite pointless and uninteresting. Instead, I wanted to show “the skeleton” of these logos and how it explains why they’re pleasing to the eye. BTW, do you recommend any books?

  • Dominik December 10, 2012

    It’s great news! I shared a link to this on my fanpage. I hope you are not mad at me cuz of that. After my work I am gonna read it whole :D.

    Best regards, Dominik.

    • Jester December 13, 2012

      Share on, brother!