Sacred Geometry is a fascinating subject, I personally find it interesting because it´s the visual equal to what math is to a physicist and what notes and chords are to a musician. Since one of my interests is graphic design I need some sort of a solid frame of reference which in a sense makes sure that the stuff I create looks good.
Let´s have a look at some corporate logos which are aligned with different Sacred Geometry patterns. First up is the corporate logo of McDonald’s.
The McDonald’s logo might be the most recognizable logo of all time. As you can see in the image above, it aligns perfeclty with at least five converging points. These points are importat because it describes the proportions of the M symbol at the perfect width-to-height ratio.
The YouTube logo in the image above is aligned with the platonic solid called Octahedron, not Hexahedron as it says in the image (my bad). Anyway, this is basically a text logo with the addition of a graphical element which represents a television device or broadly speaking, the tube. All letters are connected with one another with the geometric pattern used. Note the distance between the letter “u” in You and the start of the “tube” graphics. I am certain another pattern would explain the height and width ratio of it.
The geometric pattern of Metatron´s Cube with the Star Tetrahedron show the relationship of the apple´s lower part and the leaf. I couldn´t find any pattern which show where the bite, or missing part of the apple comes from.
The Adidas logo is pretty interesting, as you can see the logo is not aligned with the center of the pattern. That´s also the point, because the three lines or stripes gets its form from the Octahedrons pattern.
All of the stipes get their shape (both width and height) from the inner rectangle in conjunction with the circles. This is a fantastic example of how the designer of the logo is aided by the geometric pattern. It is the blueprint and model of how the logo should be designed for maximum beauty and effectiveness.
The Nike logo is pretty damn cool if you ask me, again we can see how it aligns with some converging points. It´s not aligned with the center, as with the Adidas logo because that´s not where the interesting lines are. By simply putting it in the outer rectangle´s bottom left corner, we see how strikingly it alignes, which again, matters because of the proportions. Compare it with the first version (to the right) and see how silly it looks without alignment to Sacred Geometry.
Coca-Cola is one of the all-stars of logos. The word kola is misspelled only beacuse of this beautiful logo, and it´s easy to see why. If we would take a look at the history timeline of the Coca-Cola logo from when it was first created to now, we can see that it has been more tuned in with this Sacred Geometry pattern. Perphaps this is the final and finished version? I think so.
Here´s a cool story to end this post, if we align the YourTubeTheme logo with the Flower of Life pattern which is found around the world in many different cultures and time periods, we can see that it aligns pretty nicely with some of the points and lines. Here´s what´s really cool, when I made this logo, I didn´t know anything about Sacred Geometry, I didn´t even know it existed! Yet, somehow I must have developed an eye for proportions, because the propotions of the logo is just right. That´s pretty insane, I have designed stuff on a regular basis for the past eight years and it seems like I have tuned in with Sacred Geometry without knowing it. I think that pretty much verifies that this stuff is important and worthy of paying a lot of attention to. I hope you enjoyed this!